Privacy Policy

1. Introduction

Applied Laboratory Technologies Ltd. ("ALT", "we", "us", or "our") is committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, communicate with us via email or telephone, or otherwise interact with our business.

This policy applies to information collected through our website and general business communications. Data handling specific to client engagements and service delivery is governed by separate contractual agreements, including Master Service Agreements and associated Statements of Work.

2. Information We Collect

2.1 Information You Provide

When you contact us through our website, email, or telephone, we may collect: your name, email address, telephone number, company name, job title, and the content of your communications with us. We collect this information when you enquire about our services, request information, or otherwise communicate with us.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies. This includes: IP address (which may be anonymized), browser type and version, operating system, referring URLs, pages visited and time spent on those pages, date and time of visits, and general geographic location (country/region level).

We use analytics services to help us understand how visitors interact with our website. These services collect information about website usage patterns to help us improve our online presence. Our website also uses content delivery and security services that may process technical data to optimize performance and protect against malicious activity.

3. How We Use Your Information

We use the information we collect for the following purposes: to respond to your enquiries and provide information about our services; to communicate with you regarding potential or existing business relationships; to improve and optimize our website and user experience; to analyze website traffic and usage patterns; to protect our website and services from security threats; and to comply with legal obligations and enforce our rights.

4. Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds:

Consent: Where you have given us explicit consent to process your data, such as for analytics cookies or marketing communications.

Legitimate Interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries, improving our services, and ensuring website security, provided these interests are not overridden by your rights and freedoms.

Contractual Necessity: Where processing is necessary to take steps at your request prior to entering into a contract or to perform a contract with you.

Legal Obligation: Where processing is necessary to comply with applicable laws and regulations.

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

Service Providers: We engage third-party service providers who perform functions on our behalf, including cloud infrastructure and hosting services, analytics services, email and communication services, and security services. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements: We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

6. International Data Transfers

ALT is based in Ontario, Canada. Your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate. Canada has been recognized by the European Commission as providing adequate protection for personal data. Where we transfer data to countries without an adequacy decision, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact information and communications from prospective clients are retained for a reasonable period to facilitate potential business relationships. Website analytics data is retained in accordance with our analytics provider's data retention settings, typically not exceeding 26 months.

8. Your Rights

8.1 Rights Under GDPR (EEA/UK Residents)

If you are located in the EEA or UK, you have the right to: access the personal data we hold about you; rectify inaccurate or incomplete data; request erasure of your data ("right to be forgotten"); restrict processing of your data in certain circumstances; data portability (receive your data in a structured, machine-readable format); object to processing based on legitimate interests; withdraw consent at any time where processing is based on consent; and lodge a complaint with a supervisory authority.

8.2 Rights Under Canadian Privacy Law

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation, you have the right to: access your personal information held by us; request correction of inaccurate information; withdraw consent to the collection, use, or disclosure of your information (subject to legal or contractual restrictions); and file a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, please contact us using the details provided in Section 12 below. We will respond to your request within the timeframes required by applicable law.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services.

Essential Cookies: Required for website functionality and security. These cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our website. These collect aggregated, anonymous data about website usage.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality. For visitors from the EEA/UK, we will obtain your consent before setting non-essential cookies.

10. Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS/SSL), secure hosting infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

For EEA/UK residents, you also have the right to lodge a complaint with your local data protection authority if you believe your rights have not been respected.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on our website with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.

14. Governing Law

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. For EEA/UK residents, this policy is also designed to comply with the General Data Protection Regulation (GDPR) and UK GDPR.